Ritu Makhija, the Director of Sustainability at TOFTigers and a dedicated Responsible Tourism Consultant, brings over 25 years of expertise to the world of travel. Her mission is clear: to cultivate sustainability at the grassroots level, achieved through engaging workshops and initiatives that ignite the spirit of responsible tourism within the travel trade community. Ritu envisions India as a beacon of sustainable tourism, fostering collaboration among stakeholders to create destination management strategies that offer travelers authentic experiences while preserving the country’s rich biodiversity and culture. Her journey is marked by a relentless pursuit of meaning, transitioning from corporate travel to her current roles, where she passionately promotes sustainability as the driving force behind the travel industry.