Liisa Mäkelä is the Manager of Sustainable Travel Development at Visit Finland, and she plays a pivotal role in shaping the country’s tourism industry into a model of sustainability and responsible growth. With a passion for her homeland and a dedication to fostering a better future for Finland, Liisa provides valuable insights into the journey of making Finland a top choice for mindful travelers.

In the competitive landscape of global tourism, Finland stands out with its breathtaking landscapes, making it a coveted destination in the Nordic region. Behind this reputation is Finland’s national tourism strategy, guided by the motto “Achieving more together – sustainable growth and renewal in Finnish tourism.” Liisa’s role is integral to this vision, channeling her enthusiasm for sustainability and love for her country into meaningful efforts.